![]() ![]() TweetDeck users had mild fits when news broke last week that Twitter is working on displaying tweets algorithmically, for instance.īut serious question: What about live stream feeds, like tweetdeck? If we can keep that or at least turn the algorithm off, then fine. A platform’s most dedicated users are typically most averse to change. This may be why Twitter refrains from serving ads there. TweetDeck for desktop remains, though, and its so-called power-users are as rabid as ever. #App echofon updateTwitter’s application programming interface (API) update effectively killed off a host of third-party apps, including TweetDeck’s Android and iOS apps, ostensibly forcing users to start using Twitter’s own mobile app. Twitter made an indirect attempt last June to start monetizing TweetDeck and third-party client mobile users. “But TweetDeck they definitely should monetize because they won it.” To date, Twitter has not elected to do so, and Echofon retains all of its mobile ad revenue. “UberMedia and other clients are small problems,” Hayes said. Twitter could serve promoted tweets within Echofon if it wanted, Hayes said. There is no good explanation as to why they do any of this, according to Michael Hayes, chief marketing and revenue officer at UberMedia, the company that owns third-party Twitter app Echofon. ![]() Twitter allows third-party clients to display tweets under the stipulation that those apps only serve banner ads, and not in-stream ads such as promoted tweets. Twitter declined to comment for this article.Īnd it’s not that Twitter can’t monetize these users. Twitter initially reported that the figure had risen to 14 percent, but subsequently revised it. Twitter’s inability to monetize these users became an issue for investors on its most recent earnings report in July when it was revealed that the percentage of all Twitter users who never see ads increased to 11 percent from 7 percent a year ago. They, like all third-party client users, never see ads, which are Twitter’s main source of revenue. And exactly how much value Twitter has derived from TweetDeck users since that acquisition is hard to say considering. ![]()
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